Event staff and brand ambassadors in Colorado

Colab was founded in Denver in 2014. We staff festivals, game days, bar nights, store tastings and ski season programs from the Front Range to the Western Slope.

Every number below comes from our own shift records and roster, as of November 9, 2026. We keep brand names off our results.

Colorado, by the numbers

The whole state, January to November 2026.

This year we have worked more than 2,100 events in Colorado, in more than 90 cities and towns. More than 600 active ambassadors on our roster live here.

2,100+
Colorado events in 2026
1,100+
bars, stores and venues
90+
cities and towns
600+
active ambassadors in Colorado

From our 2026 shift records, January 1 to November 9, 2026, and our active roster on November 9, 2026. An event is one program at one venue on one day.

What we staff in Colorado

Three Colab brand ambassadors in winter hats at a Surfside tent in Aspen.
A Colab brand ambassador at a Keef booth in Denver.

Markets we cover in Colorado

Denver

Denver, Aurora, Lakewood, Littleton and the whole metro area. Our home market.

Fort Collins

Fort Collins, Loveland, Greeley, Windsor and across Northern Colorado.

Boulder

Boulder, Longmont, Lafayette and Louisville.

Colorado Springs

Colorado Springs, Pueblo and Monument.

Vail, Aspen and the mountain towns

Vail, Aspen, Snowmass, Breckenridge, Keystone and Steamboat Springs.

Grand Junction

Grand Junction, Montrose, Fruita and across the Western Slope.

In our clients’ words

“Colab has been an amazing partner the past several years. They always put in the effort and detail to make sure all our activations show up in the best way for our consumers.”

Branden LuppensTrade Marketing Manager - Colorado, Anheuser-Busch

Common questions

Do your ambassadors live in Colorado?
Yes. More than 600 active ambassadors on our roster live in Colorado, from Denver to the mountain towns and the Western Slope.
Can you cover the whole state on one program?
Yes. One coordinator books every market, so a statewide program has one calendar, one point of contact and one report format.
Can you sample alcohol in Colorado stores?
Yes, with the store’s OK. Colorado caps a liquor store sample at one ounce of beer or wine and half an ounce of spirits, and the person pouring must have completed server training. Many cities also ask the store to hold a tastings permit. We check each store’s rules before we book.
Do you staff dispensary demos here?
Yes. Our dispensary demos are education at the counter: the ambassador talks with shoppers and budtenders and counts what sold. No sampling and no health claims.
How far ahead should we book?
The sooner the better. Tell us the dates and the market and we tell you what we can hold.
How is pricing set?
Every program gets its own quote. Rates are hourly, per person, and depend on the market, the dates and the size of the team.
Are you insured?
Yes. We carry $5 million in general liability coverage and our own liquor liability policy. We send a certificate of insurance for your program on request.

Tell us your goals, markets, and timeline.

Let’s connect