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Liquor sampling that sells the bottle

Brand ambassadors for liquor store tastings, bar nights and launches. They learn the liquid, pour where the state and the store allow it, and count what sold.

Every number below comes from a report written by the ambassador who worked the shift, as of August 18, 2026. We keep brand names off our results.

Two and a half years of tastings for a spirits portfolio

A national spirits portfolio, in bars, liquor stores and events, January 2024 to August 2026.

The job was steady presence for a spirits portfolio. Over two and a half years we filed 2,347 shift reports from 639 venues in 73 cities, most of them in bars and restaurants.

639
venues in 73 cities
20.5
units sold per 100 samples
4,206
units sold during the shift
212,734
people we talked to

From 2,347 shift reports. Units sold come from the 665 that logged units, units per 100 samples from the 574 that logged samples and units, and people we talked to from the 2,284 that logged them, counted once per team.

Liquor stores, bars and arena nights for a canned cocktail

A spirits-based canned cocktail in liquor stores, bars and arenas, February 2024 to August 2026.

The job was to get a canned cocktail into hands where people buy it. We filed 351 shift reports from 112 venues in 40 cities, most of them liquor stores and bars.

112
venues in 40 cities
17.4
units sold per 100 samples
909
units sold during the shift
34,683
people we talked to

From 351 shift reports. Units sold come from the 114 that logged units, units per 100 samples from the 97 that logged samples and units (counting sales written in the report but not logged, with matching teammate reports counted once), and people we talked to from the 347 that logged them, counted once per team.

What a shift includes

  • Product training before the first pour
  • State and store tasting rules checked for every stop
  • Pour kit, ice, cups and setup
  • A report the same day: samples poured, units sold, shelf price, what people said, photos
  • The same ambassadors booked back for your season
Plan your programSee the numbers on our work page
Two Colab brand ambassadors with a bottle and a tray of vodka samples in a sports bar.
Two Colab brand ambassadors with trays of vodka samples at a liquor store tasting in Lakewood.

Common questions

Can you sample spirits in my state?
Yes, where state law and the retailer allow it. Some states allow tastings in liquor stores, some only on premise, and a few only through the distributor. We plan the program around your state’s rules before we book anyone.
How many samples does a tasting pour?
On our spirits programs the median shift logs about 30 samples. A busy Friday at a large store can pour 100 or more.
Do your ambassadors know spirits?
Most of our spirits work is done by regulars who have poured whisky, vodka and tequila for us before. Each one is trained on your product before their first shift.
What does the report show?
Where we were, how many people we talked to, samples poured, units sold during the shift, the shelf price, what else was on the shelf, what shoppers said, and photos. You get it the same day.
What about bars and events?
Same team. We run bar nights, tastings at events and launch parties, with bartenders where the venue needs them.
How is pricing set?
Every program gets its own quote. Rates are hourly, per person, and depend on the market, the dates and the size of the team.

More kinds of programs

Tell us the market and the dates.

Plan your program