Case studies and results
Every number here comes from a report written by the ambassador who worked the shift. We keep brand names off our results.
All nine programs as of August 18, 2026. Units are counted by our ambassadors during the shift.
Festivals and race weekends for a sparkling water brand
A sparkling water brand at festivals, races and stadium events in 9 states, January 2023 to July 2026.
The job was big crowds. Our teams worked 157 event days at 116 venues in 41 cities, from street festivals to race weekends.
- 157
- event days in 9 states
- 529,889
- booth engagements
- 116
- venues in 41 cities
From 427 shift reports. Booth engagements are the interactions our ambassadors counted on the 421 reports that logged them, counted once per team.
Two summers of concerts for an airline sponsor
One Colorado amphitheater, every show, May 2025 to August 2026. Booked through the airline’s agency.
The same 19 ambassadors worked 49 concert nights over two summers, so the sponsor never had a new face at the gate.
- 49
- concert nights over two summers
- 14,800
- fan conversations
- 19
- ambassadors, the same team both summers
From 145 shift reports. Fan conversations are the interactions counted on the 53 reports that logged them, once per team. This program did not sell.
Two years of events for a tequila brand, coast to coast
A tequila brand at live events, bars and stores, May 2024 to July 2026.
From pickleball clubs to private events and hotels, in 7 states and DC. 158 event days at 196 venues in 51 cities.
- 158
- event days in 7 states and DC
- 196
- venues in 51 cities
- 52,596
- people we talked to
From 360 shift reports. People we talked to come from the 342 that logged them, counted once per team.
Two years of in-store demos for one brand
A non-alcoholic spirit alternative in national grocery and wine retail, August 2024 to July 2026.
The job was to get shoppers to try a non‑alcoholic spirit. We ran 1,360 demos over two years, with ambassadors who learned the product before their first shift.
- 523
- stores in 29 states and DC
- 17.8
- units sold per 100 samples
- 6,837
- units sold during the shift
- 53,569
- shopper conversations
From 1,360 shift reports. Units sold come from the 1,315 that logged units, units per 100 samples from the 1,277 that logged samples and units, and shopper conversations from the 1,286 that logged them.
Two and a half years of tastings for a spirits portfolio
A national spirits portfolio, in bars, liquor stores and events, January 2024 to August 2026.
The job was steady presence for a spirits portfolio. Over two and a half years we filed 2,347 shift reports from 639 venues in 73 cities, most of them in bars and restaurants.
- 639
- venues in 73 cities
- 20.5
- units sold per 100 samples
- 4,206
- units sold during the shift
- 212,734
- people we talked to
From 2,347 shift reports. Units sold come from the 665 that logged units, units per 100 samples from the 574 that logged samples and units, and people we talked to from the 2,284 that logged them, counted once per team.
Liquor stores, bars and arena nights for a canned cocktail
A spirits-based canned cocktail in liquor stores, bars and arenas, February 2024 to August 2026.
The job was to get a canned cocktail into hands where people buy it. We filed 351 shift reports from 112 venues in 40 cities, most of them liquor stores and bars.
- 112
- venues in 40 cities
- 17.4
- units sold per 100 samples
- 909
- units sold during the shift
- 34,683
- people we talked to
From 351 shift reports. Units sold come from the 114 that logged units, units per 100 samples from the 97 that logged samples and units (counting sales written in the report but not logged, with matching teammate reports counted once), and people we talked to from the 347 that logged them, counted once per team.
Grocery demos for a beer brand
Beer and canned cocktail demos in grocery stores, May 2025 to August 2026.
The job was weekend demos in the beer aisle. We ran 259 demos at 144 locations in 33 cities, nearly all of them grocery stores.
- 144
- locations in 33 cities
- 16.5
- units sold per 100 samples
- 1,510
- units sold during the shift
- 13,230
- shoppers we talked to
From 259 shift reports. Units sold come from the 250 that logged units, units per 100 samples from the 70 that logged samples and units (the rest were demos without samples), and shoppers from the 253 that logged them.
Five weeks to launch a canned cocktail in a new state
A spirits-based canned cocktail's launch in one state, in liquor and grocery stores, May to June 2024.
The job was a launch sprint. In five weeks we ran 81 demos at 22 stores in 10 cities, and filed a report for every one.
- 22
- stores in 10 cities
- 25.9
- units sold per 100 samples
- 584
- units sold during the shift
- 4,031
- shoppers we talked to
From 81 shift reports. Units per 100 samples come from the 80 that logged samples and units. No teammate reports overlapped.
Dispensary demos for a cannabis brand
A California cannabis brand, in dispensaries across the state, August 2024 to April 2026.
The job was to introduce a California cannabis brand to shoppers at the dispensary counter. Our ambassadors ran 327 in‑store demos, talking with shoppers and helping them choose.
- 211
- dispensaries in 79 cities
- 50.4
- units sold per 100 shoppers we talked to
- 7,295
- units sold during the shift
- 22.8
- units sold per demo
From 328 shift reports. Units sold come from the 320 that logged units, and units per 100 shoppers from the 319 that logged both units and the shoppers our ambassadors talked to.
You see what happened.
Reporting runs on Together, our own platform.
- 01Location
- 02Number of engagements
- 03Percent of samples given out
- 04Units sold
- 05Pricing
- 06Competition
- 07Consumer feedback
- 08Photos of the team
- 09Photos of product displays
- 10Photos of consumers
In our clients’ words
“Colab Marketing has been a valuable marketing partner, supporting Petalfast’s ability to scale Field Marketing initiatives quickly and effectively. Their collaborative mindset, attention to detail, and passionate brand ambassadors set them apart.”