Event staff and brand ambassadors in Denver
Colab was founded in Denver in 2014. We staff festivals, concerts, game days, bar nights and store tastings across the metro area, with ambassadors who live here.
Every number below comes from our own shift records and roster, as of November 9, 2026. We keep brand names off our results.
Denver, by the numbers
The Denver metro area, January to November 2026.
This year we have worked more than 1,200 events in the Denver area, from concert nights and game days in sports bars to liquor store tastings, grocery demos and dispensaries.
- 1,200+
- Denver area events in 2026
- 600+
- bars, stores and venues
- 26
- cities and towns in the metro area
- 300+
- active ambassadors in the Denver area
From our 2026 shift records, January 1 to November 9, 2026, and our active roster on November 9, 2026. An event is one program at one venue on one day.
What we staff in Denver
- Festivals, concerts, stadium events and trade shows
- Bar nights and game days in sports bars and restaurants
- Liquor store tastings and spirits launches
- Grocery and in‑store demos
- Dispensary demos and budtender education
- Bartenders and hosts for launches and private events
In our clients’ words
“Colab has been an amazing partner the past several years. They always put in the effort and detail to make sure all our activations show up in the best way for our consumers.”