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In‑store demos that earn the shelf

Brand ambassadors for grocery, natural and specialty store demos. They learn the product, sample where the store allows it, and count what sold.

Every number below comes from a report written by the ambassador who worked the shift, as of August 18, 2026. We keep brand names off our results.

Two years of in-store demos for one brand

A non-alcoholic spirit alternative in national grocery and wine retail, August 2024 to July 2026.

The job was to get shoppers to try a non‑alcoholic spirit. We ran 1,360 demos over two years, with ambassadors who learned the product before their first shift.

523
stores in 29 states and DC
17.8
units sold per 100 samples
6,837
units sold during the shift
53,569
shopper conversations

From 1,360 shift reports. Units sold come from the 1,315 that logged units, units per 100 samples from the 1,277 that logged samples and units, and shopper conversations from the 1,286 that logged them.

Five weeks to launch a canned cocktail in a new state

A spirits-based canned cocktail's launch in one state, in liquor and grocery stores, May to June 2024.

The job was a launch sprint. In five weeks we ran 81 demos at 22 stores in 10 cities, and filed a report for every one.

22
stores in 10 cities
25.9
units sold per 100 samples
584
units sold during the shift
4,031
shoppers we talked to

From 81 shift reports. Units per 100 samples come from the 80 that logged samples and units. No teammate reports overlapped.

What a shift includes

  • Product training, and a taste of their own, before day one
  • Store check-in, table, signage and samples set up before the rush
  • Sampling where the store allows it, dry demos where it does not
  • A report per demo: shoppers talked to, samples, units, shelf price, what else is on the shelf, what shoppers said, photos
  • Compiled recaps across stores for ongoing programs
Plan your programSee the numbers on our work page
A Colab brand ambassador sampling beer at a table in a grocery store.
A Colab brand ambassador behind a table with buckets of iced cans.

Common questions

Which stores do you work in?
Grocery, natural and specialty stores, liquor and wine stores, and club stores where the retailer allows outside demo teams. On one program we worked 523 stores across 29 states and DC.
How do you schedule demos across many stores?
One coordinator books the stores, the dates and the people, and confirms the product is on the shelf before each demo. You get one calendar and one point of contact.
What does a demo sell?
On the program above, 17.8 units sold per 100 samples on the shifts that logged both, and 94% of demos closed at least one sale.
Do you do dry demos?
Yes. Where the store does not allow samples, the ambassador talks, hands out coupons or swag and still counts what sold.
Can you sample in my state?
Yes, where state law and the store allow it. We plan each program around the state’s sampling rules.
How is pricing set?
Every program gets its own quote. Rates are hourly, per person, and depend on the market, the dates and the size of the team.

More kinds of programs

Tell us the market and the dates.

Plan your program