Event staff and brand ambassadors in California

We are based in Los Angeles. We staff launches, festivals, private events and in‑store demos from San Diego to Sacramento.

Every number below comes from our own shift records and roster, as of November 9, 2026. We keep brand names off our results.

California, by the numbers

Los Angeles, Orange County, San Diego, the Bay Area, the Central Valley, the Inland Empire and the Central Coast.

More than 400 active ambassadors on our roster live in California. They work at more than 500 venues and stores in more than 160 California cities.

400+
active ambassadors in California
500+
venues and stores
3,400+
events nationwide in 2026
160+
California cities

From our verified shift reports, 2024 to November 9, 2026, and our active roster on November 9, 2026. An event is one program at one venue on one day.

What we staff in California

Four Colab brand ambassadors in white coveralls at Waterloo tents in Monterey.
A Colab brand ambassador in white coveralls behind tubs of Waterloo cans in Sonoma.

Markets we cover in California

Los Angeles

Los Angeles County, from Malibu to Long Beach.

Orange County

Huntington Beach, Costa Mesa, Newport Beach, Irvine and San Juan Capistrano.

San Diego

San Diego, Carlsbad, Encinitas and Oceanside.

San Francisco Bay Area

San Francisco, San Jose, Oakland, San Mateo and Santa Rosa.

Sacramento

Sacramento, Roseville, Folsom and Elk Grove, and the Central Valley from Chico to Bakersfield.

Riverside and Palm Springs

Riverside, Rancho Cucamonga, Temecula, Palm Desert and Indian Wells.

Santa Barbara and the Central Coast

Santa Barbara, Goleta, Ventura, Thousand Oaks and San Luis Obispo.

In our clients’ words

“Amy & the Colab team are great to work with, they assist us with quality brand ambassador staff for our various programs on a national level.”

Sascha AllendesSr. National Director of Field Marketing, Waterloo Sparkling Water

Common questions

Do your ambassadors live in California?
Yes. More than 400 active ambassadors on our roster live in California, so a California program is staffed by people who live there.
Which cities do you cover?
Los Angeles, Orange County, San Diego, the Bay Area, Sacramento, Riverside and Palm Springs, Santa Barbara and the Central Coast, and the cities in between.
Can you sample alcohol in California stores?
Yes, where state law and the store allow it. In California a store tasting runs under the store’s own tasting license, with the brand or its distributor taking part. We plan each stop around the store’s license before we book.
Do you staff dispensary demos here?
Yes. Our dispensary demos are education at the counter: the ambassador talks with shoppers and budtenders and counts what sold. No sampling and no health claims.
How far ahead should we book?
The sooner the better. Tell us the dates and the market and we tell you what we can hold.
How is pricing set?
Every program gets its own quote. Rates are hourly, per person, and depend on the market, the dates and the size of the team.
Are you insured?
Yes. We carry $5 million in general liability coverage and our own liquor liability policy. We send a certificate of insurance for your program on request.

Tell us your goals, markets, and timeline.

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